Hey, Happy New Year.
I just know that good stuff awaits and there is no better time to get your website into shape
Alright, let’s chat about the 10 must-haves for a killer website. Remember, it’s all about your customer, so keep them in mind as we go through this list!
1. Who Are You and What Do You Do?
First things first, your website needs to scream “This is me, and this is what I do!” Make it crystal clear who you are and what you’re offering. And don’t forget to mention who you’re doing it for. Your visitors should know within seconds if they’re in the right place.
2. How Can You Help Me?
This is the biggie. Your potential customers are thinking, “What’s in it for me?” So spell it out! Show them how you can solve their problems or make their lives easier. Make it so clear that even your grandma would get it.
3. Contact Details – Make ‘Em Easy to Find!
Don’t play hide and seek with your contact info. Stick it in the top left or right corner of your homepage. And hey, why not sprinkle it throughout your site? Footer, sidebar, wherever! Give people options too – phone, email, contact form. Some folks even suggest adding your address and a Google Maps link. The easier you make it to reach you, the better!
4. Keep It Simple, Silly!
This goes for your web address and navigation. Make your URL easy to type and say. And please, for the love of all things digital, keep your navigation simple and clear. No one wants to feel like they’re solving a puzzle just to find your “About” page.
5. Show Off Your Social Proof
Let your happy customers do the talking! Customer testimonials are like gold. They build trust and can help seal the deal. So don’t be shy – show ’em off!
6. Tell ‘Em What to Do Next
Don’t leave your visitors hanging. Use clear calls-to-action (CTAs). Whether it’s “Call now for a free quote” or “Sign up for exclusive coupons,” make it obvious what you want them to do next.
7. SEO – Not as Scary as It Sounds
SEO is simply the way people look for information and how search engines serve it up to them. Use the right keywords, throw in some links, name your pages and URLs properly, and don’t forget about images and videos. It’s not rocket science, but it makes a big difference!
8. Quality Content is Reigns Supreme
Good content is great for SEO, but more importantly, it gives people what they’re looking for and shows you know your stuff. So make it count!
9. Break It Down
Nobody likes a wall of text. Break your info into short paragraphs, use headers, bullet points, and highlight important stuff. Make it easy on the eyes, folks!
10. Look Good, Feel Good
Your design should be clean, modern, and reflect who you are. Use relevant pictures that show what you do – don’t rely on stock images. Stick to two main colours to keep it simple and sleek.
Pro Tip:
Get a fresh pair of eyes on your site. Ask someone else to look at it and tell you what they see. Sometimes we’re too close to our own work to spot the obvious stuff!
Remember, your website is often the first impression people get of your business. Make it count!
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