Improve Your Website with a Good Content Audit

What’s a Content Audit Anyway?

A content audit is simply a thorough review of all the content on your website. It’s like taking inventory of your digital closet. You’ll be looking at everything from blog posts to product pages, checking what’s working, what’s not, and what needs a bit of TLC. We’ve looked at spring cleaning your website before, but here we are focussing on the words and images on your site.

Why Bother with a Content Audit?

1. Find the Hidden Gems: You might rediscover great content that’s been buried and forgotten.
2. Spot the Dust Bunnies: Identify outdated or irrelevant content that needs updating or removing.
3. SEO Boost: Uncover opportunities to improve your search engine rankings.
4. Better User Experience: Make sure your visitors can easily find what they’re looking for.

How to Do a Content Audit (Without Losing Your Mind)

1. Make a List: Start by listing all your content. Use a spreadsheet to keep track.
   • Are you a Summit Club member? We can create a Google spreadsheet of all your content for you.
2. Set Your Goals: What do you want to achieve? More traffic? Better engagement? Define your objectives.
3. Analyse Your Content: Look at things like traffic, engagement, and relevance.
4. Identify Actions: Decide what needs updating, what can be combined, and what should be removed.
5. Make a Plan: Prioritise your actions and set deadlines.

Pro Tips for a Successful Audit

• Use Tools: Google Analytics and Google Search Console are your friends here.
• Be Ruthless: If content isn’t serving a purpose, don’t be afraid to let it go.
• Think Like Your Audience: What would they find useful and engaging?

The Help Me Net Approach

At Help Me Net, we love a good content audit. It’s like giving your website a health check-up. We look at:

• SEO Performance: Are your pages optimized for the right keywords?
• User Experience: Is your content easy to read and navigate?
• Conversion Rates: Is your content turning visitors into customers?

Ready to Get Started?

A content audit might seem daunting, but it’s a crucial step in keeping your website fresh and effective. And remember, you don’t have to go it alone. At Help Me Net, we’re always here to lend a hand with your digital spring cleaning.

Need help getting started with your content audit? Give us a shout – we’re always happy to help you make your website shine!