A Down-To-Earth Blog Post Formula

Here’s a blog post formula that can help you structure your content effectively:

• Start with Intention
  • Why are you writing this?
  • Example: “I want my readers to love my new product” or “I want to show my readers how they can grow the best tomatoes”
• Identify Keywords
  • What are the main keywords you want to focus on in this piece?
  • What are people searching for when they are looking for this information?
• Write a Great Title
  • This frames the article and gives you a style and direction
• Make a Promise
  • Example: “In this article, you will learn how to… in three simple steps”
  • Ensure everything you write ties back to this promise
• Present the Problem
  • What’s getting in the way of success?
  • Example: “You’re not taking care of yourself. All of this takes time and money, and you may not be seeing the results you want”
• Share Personal Experience or Debunk a Myth
  • Explain why you’re qualified to answer
  • Or outline common mistakes or misconceptions
  • Highlight what’s changing and encourage readers to adapt
• Outline the Process
  • What to do about the problem
  • Include pro tips, dos and don’ts, or common pitfalls
• Summarize
  • What’s your favorite part and why?
  • Address a common objection and how you overcome it
• Provide Next Steps/Takeaway
  • Get readers to take action
  • Encourage them to implement your advice
• Include a Call to Action (CTA)
  • What should the reader do next?
  • Offer a lead magnet if possible
  • Example: “If you liked this post, you’ll LOVE our Lightning Post Template. Sign up below to get your template!”

Remember, this formula is flexible. Adjust it as needed to fit your specific content and audience. The key is to provide value, engage your readers, and guide them towards taking action.